Initial Force AS Privacy Statement

Last Updated: June 2023

Your privacy is important to us. This privacy statement explains the personal data Initial Force processes, how it is processed, and for what purposes.

Initial Force AS offers desktop, mobile and cloud-based products to analyze and help training within a variety of sports and activities.he products are branded as Swing Catalyst or Motion Catalyst.

Please read the product-specific details in this privacy statement, which provide additional relevant information.

Personal data we collect

Initial Force AS collects data from you, through our interactions with you and through our products. You provide some of this data directly, and we get some of it by collecting data about your interactions, use, and experiences with our products. The data collected depends on the context of your interactions with Initial Force AS products and features you use.

You have choices when it comes to the technology you use and the data you share. When we ask you to provide personal data, you can decline. Many of our products require some personal data to provide you with a service. If you choose not to provide data required to provide you with a product or feature, you cannot use that product or feature. Likewise, where we need to collect personal data by law or to enter into or carry out a contract with you, and you do not provide the data, we will not be able to enter into the contract; or if this relates to an existing product you’re using, we may have to suspend or cancel it. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like personalization that use such data will not work for you.

How we use personal data

Initial Force AS collects information to provide better products, information and services. Personal account information provided by you, such as name, address and contact information, will only be used to deliver the service(s) you signed up for. Data collected from the Swing Catalyst App and the Swing Catalyst/Motion Catalyst software, such as player information (handedness, height, weight etc), can be used for internal statistics and research purposes. We do not share personal information with companies, organizations and individuals outside of Initial Force AS unless one of the following circumstances apply: with the user’s consent with domain administrators for external processing for legal reasons.

We also use the data to operate our business, which includes analyzing our performance, meeting our legal obligations, developing our workforce, and doing research.

How to access and control your personal data

You can also make choices about the collection and use of your data by Microsoft. You can control your personal data that Initial Force AS has obtained, and exercise your data protection rights, by contacting us. In some cases, your ability to access or control your personal data will be limited, as required or permitted by applicable law. How you can access or control your personal data will also depend on which products you use. For example, you can: Choose whether you wish to receive promotional emails from Initial Force AS (e.g. Swing Catalyst newsletter). Access and clear some data through your Online account. If you want to access or control personal data processed by Initial Force AS that is not available via the tools above or directly through the products you use, you can always contact us on

Data Deletion

You have the right to delete the data we have stored in connection to your account at any time. To do so, please log into your online account and go to the 'Account Settings' section in 'Edit Profile'. In this section, you can select 'I would like to delete my account and all information about me' and confirm the message. This will result in deleting all personal data associated with your Online account.

Third-party services

Swing Catalyst/Motion Catalyst integrates with YouTube API Services for select features which require giving the desktop software permission to use your YouTube account. You can at any time revoke the desktop software's access to your data via the Google Security Settings page at


The Law states that we can store cookies on your device if they are strictly necessary for the operation of our sites. For all other types of cookies, we need your permission. Our sites use different types of cookies. Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the cookie declaration below.

Swing Catalyst/Motion Catalyst account

An account is needed to sign in to products such as the App or the Online Cloud. To access the Online cloud in the desktop software you also need to use your account.

Personal data associated with your account includes credentials, name and contact data, device and usage data, your contacts and information about your activities.

Further questions?

If you have further questions regarding our privacy policies please contact us at